More than 500 kids from various Mindanao provinces received world-class basketball instruction from Jr. NBA coaches led by Coach Carlos Barroca of the NBA and former PBA players Tony Dela Cruz and Willie Miller at Fr. Saturnino Urios University in Butuan City on April 13-14. Jr. NBA, the league’s youth basketball development program, continues to stage camps nationwide in its 12th consecutive year to teach fundamental skills and values of the game and hone the next generation of Filipino athletes. Boys and girls ages 10-14 can still join the final Regional Selection Camp at Don Bosco Technical Institute in Makati on April 27-28. Above, Barroca welcomes athletes from General Santos City, who traveled 12 hours to participate in the Mindanao camp.
For all things NBA, fans can follow Jr. NBA on Facebook and the NBA at www.nba.com and on Facebook and Twitter. Fans can visit www.alaskamilk.com to learn more about the Alaska Milk Corporation, and follow Alaska Milk on Facebook for more information about Alaska Sports.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.5 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About Alaska Milk
Given the growing issues on health as well as the fast-changing technological environment, which leads to the change in children’s interests and behavior or sedentary lifestyle, Alaska believes that there is a need to reinforce its thrust in leading a healthy lifestyle not just by drinking milk but also by leading an active lifestyle. Alaska seeks to engage the youth, especially younger kids, in sports.
Alaska Milk looks beyond selling milk – it sells nutrition and by doing so, the Company and brand Alaska is doing its part in nation-building. Through youth sports development programs, Alaska is able to help nourish children for them to develop into champions in the field of interest and, in general, in life. The overall objective of the Alaska Sports is to strengthen the brand’s equity in nutrition through sports. To portray Alaska Fortified as a brand that helps instill the values of determination, discipline, teamwork, and hard work among the youth through sports.